Many people have asked me about the history of my logo. In case it isn’t apparent to you, my logo is comprised of my initials, P and L, that form a swan. Immediately upon moving to Lake of the Woods, I was adopted by a lone mute swan that I named Carl (for the star of Alexandra Day’s childrens’ “Good Dog, Carl” books). Carl was a character! He amused me daily with his antics, which you can read about here. To me, Carl represented everything great about this community-nature and wildlife, caring people, and a true sense of community.
A professional image to convey the level of real estate service I provide my clients is important to me, so I pursued commissioning a personal logo. And not just any logo. If you know me, you know that I am a thinker, and I am a perfectionist. I drive myself crazy; I drive others crazy in pursuit of perfection.  My logo had three criterion: to represent something personal about me,the Lake of the Woods community I serve, and my professional ethics. The swan logo did just that! I love swans (which is personal), and when I think of them, I think of loyalty. And had I never moved to Lake of the Woods, I never would have had the pleasure of experiencing Carl, and learning more about me in the process. I am loyal to my clients, providing them with the best real estate service possible, whether buyers or sellers. They, in turn, are loyal to me. So the end result, for me, was perfection!
So now you know the journey to the logo, as well as a little more about me!
It’s another beautiful day at the lake!
Pat Licata, REALTOR
Licata on the Lake